Is Automated Communication Driving Away Potential Clients?

Real Estate Coach Jeremy Williams Red Hawk Coaching Automated Communication Texts

Written By: Coach Jeremy Williams

What are your thoughts on automation when it comes to marketing? Here are some recent personal experiences for me, and I’m curious to know who out there may be having similar experiences are feelings towards this approach.

A couple of weeks ago, I received from an individual, “Hey Jeremy, anything new that’s happening in your life?” It was vaguely similar from a text from this same individual about 3 months prior. For the second time, responded, and for the second time no response. Coaching up real estate agents and being in this industry since 2004, I knew exactly what it was…an automated text message. Bad enough it went out and doubly bad not to respond. Now I know this person, and I have grace and understanding for their effort, yet why send it and not respond.

I purchased a home recently and the loan officer we were referred and used leveraged an automated service. It would send constant reminders of items to turn over to the lender which had already been delivered. It was annoying and I think created more work for all parties because then there was additional conversations and emails and texts making sure everything needed was secured for the transaction. Without the automation, I think both the lender and as a home buyer would have done much less work and accomplish the same goal. BTW – the lender did a great job, and I believe he created unnecessary work.

We signed up for a pest control service in our new home that heavily leans into automation with the communication of their services. We get a text that were scheduled, a text we are in route, a text that they are here, a text following letting us know they are done, a text letting us know the next time they will come out, a follow up email asking us about the service….. How about just schedule the service, show up at the prescribed time, ask if we are satisfied with the service, schedule the next appointment and move on. The automation is a bit overwhelming and with a world throwing information at us constantly can start to become annoying.

I can go on and on with examples with church, extra-curricular activities at school, and much more. Automation of communication is being pushed more and more in today’s world. Don’t get me started with calling into our cable provider, navigating their automation system for several minutes only to be prompted to leave a message that may or may not be returned.

What if in your business you were counter to the automation of communication? This does not mean you don’t systematize your communication, yet instead of blasting clients, past clients, and prospects with automated texts that you were different. You reached out to them. You build relationship and rapport. You do what you say you will do. You treat people like people and not a transaction.

One, I think it would solve several problems in our world around the topic of communication as a business owner. Two, I think you will attract more and more people to what you have to offer because there is a real person behind the message.

Just my two cents that might be worth a penny today, yet I would be more interested in hearing your thoughts on the topic than what is on my mind.

If you’ve read this far, my challenge is to get different and understand what you hear in the world is not always right.

Onward and Upward,
Coach Jeremy Williams, Red Hawk Coaching

#49 in the 2021 NAHREP Top 250 Latino Agents Award List

Lisa Guzman Real Estate Agent San Antonio Texas eXp Realty 2021 NAHREP Top 250 Latino Agents Award List REALTOR

Written By: Coach Jeremy Williams

The agents that make the investment in themselves by hiring a coach with Red Hawk Coaching continue to outshine the competition and are standouts in the industry. Lisa Guzman, Real Estate Agent brokered by eXp Realty was recently recognized as #49 in the 2021 NAHREP Top 250 Latino Agents Award list. Lisa is not new to this recognition, and she and her team are moving up the rankings. Red Hawk Coaching congratulates Lisa Guzman and her team for this recent recognition.

If you’re looking to buy a home, sell a home, or invest in real estate in the Greater San Antonio, Texas area, begin your home search with Lisa Guzman today.

Follow the Lisa Guzman Group on Facebook.

Monica Bresofski Broker/Owner of One Property Group Hires Coach Jeremy Williams

Monica Bresofski Houston Association of Realtors Real Estate Agent One Property Group Broker

Written By: Coach Jeremy Williams

I am honored and excited to announce that Monica Bresofski, Owner and Broker of One Property Group has hired me to assist her in reaching her desired business goals. Monica provides residential real estate services for home buyers, home sellers, and real estate investors in the Montgomery, Texas and Greater Montgomery County area. For all your real estate needs, you can count on Monica Bresofski to help you achieve your real estate goals.

Search Montgomery, Texas and Montgomery County homes for sale.

Learn More About Monica Bresofski

Monica Bresofski is known to be social in her personality and in her business marketing skills. Technology is Monica’s passion, she loves Apps and Gadgets. Digital Photography, Social Media, Market Knowledge and Customer Service together streamlines the way Monica helps her clients through the real estate process.

Family and Hardwork

She not only has talent and experience in the real estate world but she is also a small business owner. Monica and her family have owned a successful home design and window covering business since 2004. Creative, hardworking, and always looking to grow and improve are just some of her amazing career driven qualities. Monica may be proud of her career accomplishments but her greatest pride and joy is her wonderful family. She has been married to her husband since 2005 and has four beautiful children, two girls and two boys. Being an active family they moved to the Montgomery area to be close to the lake and be able to enjoy the outdoors more.

A Heart to Serve

Much like in her career, community is important, she serves on the board and is the President of the Lake Conroe Rotary, Montgomery Chamber of Commerce, and Women Council of Realtors, just to name a few. She enjoys volunteering and being an active participant in her community. Because of her vast business experience, knowledge, and dedication, not to mention her warm inviting personality, Monica knows how to get the job done. For SERVICE at it’s best, Call Monica for all your real estate needs.

Real Estate Agent Shelvia Reece Hires Coach Jeremy Williams

Shelvia Reece Alternate Head Shot JLA Realty Kingwood Humble Atascocita Houston Texas Real Estate Agent

Written By: Coach Jeremy Williams

I am honored and excited to announce that Shelvia Reece, REALTOR® brokered by JLA Realty has invested in herself and business by hiring me as her business coach. Shelvia provides real estate services for the Kingwood, Humble, Atascocita, and Greater Houston, Texas area. Whether buying a home, selling a home, or investing in real estate, connect with Shelvia today?

You can reach Shelvia at 281-608-5449 for all your real estate needs today.

Learn More About Shelvia Reece

Shelvia Reece was raised in Kingwood Texas and she attended and graduated from Kingwood High and University of Houston. I’m a Realtor you can place your confidence. Let my expertise go to work for you, I would love to be Your REALTOR®. The largest financial investment most people make is their home or property. You are not just a file to me and you can trust I will handle your investment with this respect and to the best of my ability. I work in the Greater Houston, Humble and Huffman and surrounding areas. I love to create opportunities for my clients to find the best deal! Expertise in all types of properties: Waterfronts, Lake Subdivisions, Town and Country Homes, Acreage and Ranches. I would consider it a privilege to assist you in your real estate needs and I will make the extra effort for you – Buying or Selling! Give me a call and I will go to work for you!

Growth Requires Change

Bald Eagle Ducks Red Hawk Coaching Real Estate Coach Jeremy Williams Houston Austin Dallas Ft. Worth The Woodlands Kingwood Texas

Written By: Coach Jeremy Williams

One of the challenges you will face as you begin to grow both in business and life is that there are some that won’t support the new you. They may use phrases like “you’re fake”, “why are you acting different”, or even “we liked the old you better”. Remember that the only thing that is constant in life is change.

To accomplish things that we desire, we’ve got to be that person necessary to achieve the desired results (this includes reshaping and expanding our mindset). We’ve got to do the activities required to obtain the desired results, and when our mindset and activities get into alignment, we can finally experience the fruits of our labor.

In this process of growth, you will have people that want to provide their 2 cents. You will have those that want to cling on to the successes your having like a millstone around your neck. You have to decide who you’re letting into your 3 ft. circle. Personally this circle has tightened for me over the years. Only eagles soar with other eagles. Avoid the ducks that can congregate in your life if you allow it.

Growth is available for everyone, yet most will get comfortable. Growth is a choice, and it is one you’ve got to make for yourself.

Make growth choices today.

Onward and Upward,
Coach Jeremy Williams

Real Estate Agent Stephanie Cribbs Hires Coach Jeremy Williams

Stephanie Cribbs Real Estate Agent Southern Style Realty The Woodlands Springs Benders Landing Harmony REALTOR Coach Jeremy Williams Red Hawk Coaching Real Estate Coach

Written By: Coach Jeremy Williams

I am honored and excited to announce my newest coaching client Stephanie Cribbs brokered by Southern Style Realty. Stephanie exceeds in helping home buyers and home sellers in Spring, The Woodlands, Benders Landing, Harmony, and the Greater Houston, Texas area. Committed to excellence, Stephanie has grown a thriving real estate business helping families and individuals with one of the biggest decisions they will make.

If you’re looking for someone that will represent you at the highest levels whether buying or selling a home, do yourself a favor and connect with Stephanie Cribbs today.

Search for the latest homes for sale in the North Houston area.

Learn More About Stephanie Cribbs

As a Realtor, Stephanie takes a bold and persistent approach to business. She uses her knowledge of the market to guide clients. Likewise, Stephanie develops and implements effective marketing strategies to help her clients achieve their real estate goals.

Stephanie is affiliated with the National Association of Realtors, Texas Association of Realtors and Houston Association of Realtors.

Stephanie graduated from Texas Tech University with a degree in Psychology in 2004. She went on to receive a Master’s Degree in Education and Teaching of Individuals with Autism from the University of Texas at Austin in 2009.

Outside of her work in real estate, Stephanie has helped raise funds for Autumn’s Dawn, a non-profit that works with young adults with Autism Spectrum Disorders.

Why Work with Stephanie Cribbs

Houston continues to have one of the hottest housing markets in the United States. Knowing where and what to invest in makes all the difference. Working with Stephanie will help you make quick yet smart decisions.

As a buyer, you will be able to make an offer on the property of your choice at the right time and at the right price. If you’re selling a home in the area, Stephanie can assist you with pricing, marketing and negotiating contracts, among other things.

Stephanie can give you professional and unbiased advice every step of the way. Send her a message today to discuss your options in North Houston.

Events Have Purpose and Setbacks Create Lessons

Jeremy Williams Red Hawk Coaching Real Estate Business Coach Houston Austin Dallas San Antonio Texas

Written By: Coach Jeremy Williams

“Every event has a purpose and every setback its lesson. I have realized that failure, whether of the personal, professional or even spiritual kind, is essential to personal expansion. It brings inner growth and a whole host of psychic rewards. Never regret your past. Rather, embrace it as the teacher that it is.” – The Monk Who Sold His Ferrari by Robin S. Sharma

The Lies of the World

The world often lies to us that nothing has purpose and that setbacks are simply expected and are setbacks. The lies are perpetrated through media and news, social media, colleagues that don’t have our best interests in mind, and sometimes even those we deem friends and family. For some reason, critical thinking is no longer cherished, and sometimes may even be deemed a “conspiracy theory” when there is no agreement between parties. How does this change?

What Can You Do?

You’ve got to take a stand. Take a stand for yourself. Take a stand for others. It is believing that all things happen for a reason, and that every event has a purpose. It is believing that a lesson can be learned in what may be initially experienced as a setback. A “setback” is often followed by a breakthrough if that is your mindset. Changing our thinking that all things have purpose, and that failures are nearly stepping stones will not only serve in our personal growth, and I believe it can change the world.

Be the Astronaut that Goes to Mars

The past is the past. It’s already in the books. What purpose did that event serve? Sometimes it is hard to see because of the nature of that event. Yet, it happened, and you’ve grown from it. Every experience has a lesson, and when we take those lessons and implement them, we experience growth. We cut a new path in our journey of life. If you’re reading this, what is to say that your growth and change of mindset could lead you to be the next Benjamin Franklin, Abraham Lincoln, the next Picasso, or a future astronaut that travels to Mars. Embrace the past as a teacher, implement the lessons learned, and watch new doors open in your life.

Stop listening to the lies of the world. Start listening to the lessons learned in this journey of life. Be curious. Ask questions. “Every event has a purpose and every setback a lesson.”

If this message hits home with you, take a moment to share as it may be what someone else needs to hear today.

Now go make it a great day and experience the lessons of life.

Onward and Upward,
Coach Jeremy Williams

Janice Thigpen of eXp Realty Hires Coach Jeremy Williams

Janice Thigpen eXp Realty LLC Magolia Spring The Woodlands Montgomery Houston Texas Real Estate Agent Hires Coach Jeremy Williams Red Hawk Coaching

Written By: Coach Jeremy Williams

I am honored an excited to announce that Janice Thigpen, Real Estate Agent brokered by eXp Realty LLC has made an investment in her business by hiring Real Estate and Business Coach Jeremy Williams, Owner and Head Coach at Red Hawk Coaching. Whether you’re looking to buy or sell a Luxury Hi-Rise, a Waterfront Estate, or a Ranch in the Greater Houston, Texas and surrounding areas, connect with Janice Thigpen for all your real estate needs.

Begin the search for your next dream property here.

Ask Janice about becoming a real estate agent with eXp Realty.

Learn More About REALTOR® Janice Thigpen

Janice is a native Texan and real estate agent with eXp Realty, LLC in the Houston Metro Area.

Janice is a native Texan who grew up in Houston and graduated from the University of Houston. She started her professional career in the insurance industry. After 15 years of managing and negotiating claim settlements for Major Insurance Companies, she left the business for a new challenge in the communications industry. Janice spent the next 6 years buying, selling and managing AM radio stations throughout Texas. Her specialty was serving Houston’s large, multicultural markets. As a result of her real estate dealings when buying, selling and leasing station properties, Janice found her calling as a Realtor®!

She is an advocate of the gentrification of timeworn homes inside many of Houston’s older neighborhoods. She has been involved in multiple restorations, but still has a passion for the quiet, semi-rural farms and ranches that surround the Houston area. She has received multiple certifications as a Realtor and collected the Certified Expert Negotiator and Certified Luxury Home Marketing Specialist designations. Janice works very hard for her clients and always strives for a trouble free closing. Whether your desire is to relocate or find the perfect second home, from a Luxury Hi-Rise to a Waterfront Estate or maybe a beautiful Texas Farm and Ranch, Janice can assist you. She has received specialized training in all aspects of marketing, purchasing or selling representation. Her interests and passion drive her to a relentless approach in assisting a client in looking for the perfect primary or secondary residence. Her love for water, horses and motorsports, drive her to specialize in client services with similar interests, With the various race tracks and Drag strips within a 4 hour drive of Houston she is familiar with the needs of clients that seek that “need for speed”.

Janice lives just outside Houston with her husband and two miniature Schnauzers. When not selling properties, Janice spends her time volunteering or enjoying the outdoors with friends and family. Janice is a member of several organizations including Make-A-Wish, Rotary, C of C and the various car clubs. She volunteers for Make-A-Wish as a “wish grantor” where she has been recognized for her work with that organization. Janice is also a member of the Magnolia Rotary Club where she is involved in organizing and promoting Rotary events and activities. She currently serves on the board of the LSGCD. She has a love for all things motorsport and can often be found at a car show or a race track watching her husband compete.

Hire a Real Estate Coach Today

Learn more about how hiring a real estate coach can help you grow in both business and life, schedule a complimentary, 30 minute exploration call with Real Estate and Business Coach Jeremy.

Make Sure You’re in Your Lane

Jeremy Williams Real Estate Business Coach Red Hawk Coaching REALTOR Stay in Your Lane

Written By: Coach Jeremy Williams

Stay in your lane.

I noticed a post today in a large Facebook real estate group with a picture of a Federal Pacific electrical box and questioning why despite the remodel of the home did the seller not update the panel.

I get it. Federal Pacific panels do not have the best reputation on the block, yet not the point of this post. The agent making the post was outside their lane of traffic. I see and hear this often where an agent interjects themselves into conversations that are outside their knowledge base. I can think of at least 2 things off the top of my head that the agent is risking in these type of comments/posts.

  1. By them giving advice on an area of expertise they are not qualified to give, they could unintentionally destroy a real estate transaction between a buyer and seller. The buyer’s agent should advise their client to have the necessary inspections of the property, and in a situation like this, even have a separate licensed electrician inspect the panel. Then with the information gathered, the buyer would have the ability to negotiate with the information provided by the appropriate expert.
  2. By posting crap like this, you are setting yourself up to have someone screenshot your post, and that can come back to haunt you later as someone licensed giving an opinion/suggestion on a something outside your knowledge area.

If ever in doubt, consult your real estate broker. Facebook is not always the best place to look for help especially when it was as specific as this agent’s post. Your real estate broker/licensed supervisor is at the end of the day responsible.

Second, surround yourself with an amazing network of vendor services: plumbers, electricians, foundation, lawn services, lenders, title companies, etc. Have that team you can rely on and connect your clients to that are the experts in their particular field.

Avoid challenges by staying in your lane, building great relationships with the experts, and know that not everything should be posted to Facebook.

Business is in the Follow Up

Jeremy Williams Real Estate Coach REALTOR Red Hawk Coaching Business Follow Up Strategies

Written By: Coach Jeremy Williams

It is amazing that there are some small business owners that are great at lead generation, yet horrible on the follow up. Business is always found in the follow up.

Last week, I placed a call with custom fence company to build a gate for our staircase to prevent our dogs from accessing upstairs unaccompanied and a modification to an outdoor gate that our dachshund can escape. The owner listened to my specific needs, and he said they would be able to customize a solution to solve both our problems. An appointment was set for Wednesday, yesterday, at 10:00 am.

Both my wife and I rearranged our schedules to be available. They were a no show. I called the company, and no one answered. I left a message giving the benefit of the doubt that something came up outside their control. The call has yet to be returned.

We made the decision to call another company that offered similar solutions. This company had an automated system that you had to listen to, and then a “please hold for our next representative” prompt. It finally dumped me into their voicemail, which was obviously the voicemail for calls received while closed on the weekend. Again it was Wednesday. The voicemail indicated they would call the next day; I’m guessing Monday. No return call.

Here we are a ready, willing, and able buyer that now is seeking a third company to solve the two issues we have. Remember there is money exchanging hands everyday in the market place, and often times you can find yourself in the middle of it if you just follow up.

I hear lead generation is so important, yet very few have the conversation about what is even more important, and that is lead follow up. Make sure you’ve got lead follow up systems in place otherwise someone else will swoop in and take that opportunity.