Is Automated Communication Driving Away Potential Clients?

Real Estate Coach Jeremy Williams Red Hawk Coaching Automated Communication Texts

Written By: Coach Jeremy Williams

What are your thoughts on automation when it comes to marketing? Here are some recent personal experiences for me, and I’m curious to know who out there may be having similar experiences are feelings towards this approach.

A couple of weeks ago, I received from an individual, “Hey Jeremy, anything new that’s happening in your life?” It was vaguely similar from a text from this same individual about 3 months prior. For the second time, responded, and for the second time no response. Coaching up real estate agents and being in this industry since 2004, I knew exactly what it was…an automated text message. Bad enough it went out and doubly bad not to respond. Now I know this person, and I have grace and understanding for their effort, yet why send it and not respond.

I purchased a home recently and the loan officer we were referred and used leveraged an automated service. It would send constant reminders of items to turn over to the lender which had already been delivered. It was annoying and I think created more work for all parties because then there was additional conversations and emails and texts making sure everything needed was secured for the transaction. Without the automation, I think both the lender and as a home buyer would have done much less work and accomplish the same goal. BTW – the lender did a great job, and I believe he created unnecessary work.

We signed up for a pest control service in our new home that heavily leans into automation with the communication of their services. We get a text that were scheduled, a text we are in route, a text that they are here, a text following letting us know they are done, a text letting us know the next time they will come out, a follow up email asking us about the service….. How about just schedule the service, show up at the prescribed time, ask if we are satisfied with the service, schedule the next appointment and move on. The automation is a bit overwhelming and with a world throwing information at us constantly can start to become annoying.

I can go on and on with examples with church, extra-curricular activities at school, and much more. Automation of communication is being pushed more and more in today’s world. Don’t get me started with calling into our cable provider, navigating their automation system for several minutes only to be prompted to leave a message that may or may not be returned.

What if in your business you were counter to the automation of communication? This does not mean you don’t systematize your communication, yet instead of blasting clients, past clients, and prospects with automated texts that you were different. You reached out to them. You build relationship and rapport. You do what you say you will do. You treat people like people and not a transaction.

One, I think it would solve several problems in our world around the topic of communication as a business owner. Two, I think you will attract more and more people to what you have to offer because there is a real person behind the message.

Just my two cents that might be worth a penny today, yet I would be more interested in hearing your thoughts on the topic than what is on my mind.

If you’ve read this far, my challenge is to get different and understand what you hear in the world is not always right.

Onward and Upward,
Coach Jeremy Williams, Red Hawk Coaching

Growth Requires Change

Bald Eagle Ducks Red Hawk Coaching Real Estate Coach Jeremy Williams Houston Austin Dallas Ft. Worth The Woodlands Kingwood Texas

Written By: Coach Jeremy Williams

One of the challenges you will face as you begin to grow both in business and life is that there are some that won’t support the new you. They may use phrases like “you’re fake”, “why are you acting different”, or even “we liked the old you better”. Remember that the only thing that is constant in life is change.

To accomplish things that we desire, we’ve got to be that person necessary to achieve the desired results (this includes reshaping and expanding our mindset). We’ve got to do the activities required to obtain the desired results, and when our mindset and activities get into alignment, we can finally experience the fruits of our labor.

In this process of growth, you will have people that want to provide their 2 cents. You will have those that want to cling on to the successes your having like a millstone around your neck. You have to decide who you’re letting into your 3 ft. circle. Personally this circle has tightened for me over the years. Only eagles soar with other eagles. Avoid the ducks that can congregate in your life if you allow it.

Growth is available for everyone, yet most will get comfortable. Growth is a choice, and it is one you’ve got to make for yourself.

Make growth choices today.

Onward and Upward,
Coach Jeremy Williams

Events Have Purpose and Setbacks Create Lessons

Jeremy Williams Red Hawk Coaching Real Estate Business Coach Houston Austin Dallas San Antonio Texas

Written By: Coach Jeremy Williams

“Every event has a purpose and every setback its lesson. I have realized that failure, whether of the personal, professional or even spiritual kind, is essential to personal expansion. It brings inner growth and a whole host of psychic rewards. Never regret your past. Rather, embrace it as the teacher that it is.” – The Monk Who Sold His Ferrari by Robin S. Sharma

The Lies of the World

The world often lies to us that nothing has purpose and that setbacks are simply expected and are setbacks. The lies are perpetrated through media and news, social media, colleagues that don’t have our best interests in mind, and sometimes even those we deem friends and family. For some reason, critical thinking is no longer cherished, and sometimes may even be deemed a “conspiracy theory” when there is no agreement between parties. How does this change?

What Can You Do?

You’ve got to take a stand. Take a stand for yourself. Take a stand for others. It is believing that all things happen for a reason, and that every event has a purpose. It is believing that a lesson can be learned in what may be initially experienced as a setback. A “setback” is often followed by a breakthrough if that is your mindset. Changing our thinking that all things have purpose, and that failures are nearly stepping stones will not only serve in our personal growth, and I believe it can change the world.

Be the Astronaut that Goes to Mars

The past is the past. It’s already in the books. What purpose did that event serve? Sometimes it is hard to see because of the nature of that event. Yet, it happened, and you’ve grown from it. Every experience has a lesson, and when we take those lessons and implement them, we experience growth. We cut a new path in our journey of life. If you’re reading this, what is to say that your growth and change of mindset could lead you to be the next Benjamin Franklin, Abraham Lincoln, the next Picasso, or a future astronaut that travels to Mars. Embrace the past as a teacher, implement the lessons learned, and watch new doors open in your life.

Stop listening to the lies of the world. Start listening to the lessons learned in this journey of life. Be curious. Ask questions. “Every event has a purpose and every setback a lesson.”

If this message hits home with you, take a moment to share as it may be what someone else needs to hear today.

Now go make it a great day and experience the lessons of life.

Onward and Upward,
Coach Jeremy Williams

Make Sure You’re in Your Lane

Jeremy Williams Real Estate Business Coach Red Hawk Coaching REALTOR Stay in Your Lane

Written By: Coach Jeremy Williams

Stay in your lane.

I noticed a post today in a large Facebook real estate group with a picture of a Federal Pacific electrical box and questioning why despite the remodel of the home did the seller not update the panel.

I get it. Federal Pacific panels do not have the best reputation on the block, yet not the point of this post. The agent making the post was outside their lane of traffic. I see and hear this often where an agent interjects themselves into conversations that are outside their knowledge base. I can think of at least 2 things off the top of my head that the agent is risking in these type of comments/posts.

  1. By them giving advice on an area of expertise they are not qualified to give, they could unintentionally destroy a real estate transaction between a buyer and seller. The buyer’s agent should advise their client to have the necessary inspections of the property, and in a situation like this, even have a separate licensed electrician inspect the panel. Then with the information gathered, the buyer would have the ability to negotiate with the information provided by the appropriate expert.
  2. By posting crap like this, you are setting yourself up to have someone screenshot your post, and that can come back to haunt you later as someone licensed giving an opinion/suggestion on a something outside your knowledge area.

If ever in doubt, consult your real estate broker. Facebook is not always the best place to look for help especially when it was as specific as this agent’s post. Your real estate broker/licensed supervisor is at the end of the day responsible.

Second, surround yourself with an amazing network of vendor services: plumbers, electricians, foundation, lawn services, lenders, title companies, etc. Have that team you can rely on and connect your clients to that are the experts in their particular field.

Avoid challenges by staying in your lane, building great relationships with the experts, and know that not everything should be posted to Facebook.

Business is in the Follow Up

Jeremy Williams Real Estate Coach REALTOR Red Hawk Coaching Business Follow Up Strategies

Written By: Coach Jeremy Williams

It is amazing that there are some small business owners that are great at lead generation, yet horrible on the follow up. Business is always found in the follow up.

Last week, I placed a call with custom fence company to build a gate for our staircase to prevent our dogs from accessing upstairs unaccompanied and a modification to an outdoor gate that our dachshund can escape. The owner listened to my specific needs, and he said they would be able to customize a solution to solve both our problems. An appointment was set for Wednesday, yesterday, at 10:00 am.

Both my wife and I rearranged our schedules to be available. They were a no show. I called the company, and no one answered. I left a message giving the benefit of the doubt that something came up outside their control. The call has yet to be returned.

We made the decision to call another company that offered similar solutions. This company had an automated system that you had to listen to, and then a “please hold for our next representative” prompt. It finally dumped me into their voicemail, which was obviously the voicemail for calls received while closed on the weekend. Again it was Wednesday. The voicemail indicated they would call the next day; I’m guessing Monday. No return call.

Here we are a ready, willing, and able buyer that now is seeking a third company to solve the two issues we have. Remember there is money exchanging hands everyday in the market place, and often times you can find yourself in the middle of it if you just follow up.

I hear lead generation is so important, yet very few have the conversation about what is even more important, and that is lead follow up. Make sure you’ve got lead follow up systems in place otherwise someone else will swoop in and take that opportunity.

Think About Winning the Day

Jeremy Williams Red Hawk Coaching Real Estate Coach Houston Dallas San Antonio Austin Ft. Worth The Woodlands Montgomery Texas

Written By: Coach Jeremy Williams

“When you wake up, think about winning the day. Don’t worry about a week or a month from now — just think about one day at a time. If you are worried about the mountain in the distance, you might trip over the molehill right in front of you. Win the day!” – Drew Brees

One of the greatest challenges I see with business owners is the lack of intention to win the day. What would happen if you focused on “one day at a time”? What if you got more intentional on how you used your day? Stop getting overly concerned about the road ahead.

The only time I have my clients look out into the future is when they are establishing goals. Once set, everything is worked backwards to what needs to happen today. That is all that matters. Today. 

How do you win today?

1. You establish a bedtime.
2. You establish a time to wake up.
3. The rocks that can’t move for the day are on your calendar.
4. You schedule time with those you love.
5. You schedule time for self improvement.
6. You schedule time for fitness and nutrition. 
6. You schedule time for the business activities that need to happen today to move your business forward.

Win the day, and like in all things, the small daily wins will build over time and turn into big wins and legacies. You ask most successful people how they go to their level of success, and they often say, one day at a time. 

Now stop procrastinating and looking down the road, and start winning the day!

Celebrate Someone Today

Celebrate Someone Today Real Estate and Small Business Coach Jeremy Williams Red Hawk Coaching

Written By: Coach Jeremy Williams

Tearing down the successes of others because you don’t think they’ve earned or deserved it is a result of being weak minded.

Think of about the appearance of an iceberg from the surface of the water. It might not look so big, yet when you go below the surface you see it to be massive.

The same thing can be said about the successes of others. You might only see what’s on the surface, what’s in a social media post, a snapshot of recognition, and what you don’t see is all the work it took to get there. Literally the blood, sweat, and tears. The late nights while everyone else is sleeping. The early mornings before the sun rises. The loneliness because the activity in front of you requires your full attention. The stretching of the nerves because outcomes can be unpredictable. What you don’t see is the amount of work that person has put in that often goes unnoticed.

So today, celebrate the success of someone. Celebrate the success of a “competitor”. And remember when you celebrate others they will celebrate you although that should not be the reason you do it.

Who can you celebrate today?

Make It Happen

Make It Happen Michael Jordan Some people want it to happen, some wish it would happen, others make it happen.

Written By: Coach Jeremy Williams

“Some people want to happen, some wish it would happen, others make it happen.”

“Wants” and “wishes” will only get you so far, yet real results are when you put in the effort to make it happen.

What if Michael Jordan didn’t make his opportunity happen? The story of his sophomore year in high school when he was rejected a spot on the varsity roster because the coach deemed him too short. (Note: It’s funny how they’ve never mentioned the coach’s name, nor if I were the coach, would want to be named). What if Jordan simply stopped putting in the effort when he didn’t get what he wanted or wished for to make the varsity team?

Would there have been a Michael Jordan? Would there have been people wearing Air Jordan shoes? Would there be vigorous debates on whether or not Jordan or Kobe Bryant being the greatest player to ever play the game?

Instead, Jordan put in the work in the following summer and grew another 4 inches. He earned a spot on the varsity roster averaging 25 points a game in his final two seasons of high school basketball. In 1981, he played in the McDonald’s All-American Game and scored 30 points. He was recruited to numerous colleges including Duke, North Carolina, South Carolina, Syracuse, and Virginia. He would go on to play for the University of North Carolina at Chapel Hill.

At Chapel Hill, he was named ACC Freshman of the Year, and in 1982, Jordan, in Jordan-style, made the game-winning jump shot in the NCAA Championship Game against Georgetown. (Guess who was on the other side of the court? Patrick Ewing a future rival of his in the NBA.)

Jordan would go on to setting multiple scoring records, 2, three-peats with a stint of minor league baseball in between. He retired twice only to come back to basketball, led a movement in the shoe industry and much more. When you think basketball, you think Michael Jordan.

Again, what if he just “wanted” and “wished” for greater things? What if he gave up on his dream of playing basketball the first time he was cut? I truly believe none of the other things that happened would have happened. Jordan made it happen. He put in the intentional work.

As a business owner, are you “wanting” and “wishing”, or have you made the decision to “make it happen”. I challenge you to the latter. It’s in your hands. Go make it happen today. It’s how legends are made.

Welcome to the S.O.A.R. Syndicate

S.O.A.R. Syndicate Strategies and Training for the Small Business Owner Red Hawk Coaching Coach Jeremy Williams

Written By: Coach Jeremy Williams

This week, Coach Jeremy Williams, Owner and Head Coach at Red Hawk Coaching would like to welcome the following to the S.O.A.R. Syndicate – Strategies and Training for Small Business Owners on Facebook:

Donald Carrasco – Team Leader for the Carrasco Realty Group brokered by eXp Realty, LLC in San Antonio, Texas

Crystal Roper – Business Development Specialist at The Franklin Team brokered by eXp Realty, LLC serving the Greater Houston, Texas area

Monica Bresofski – Broker/Owner of One Property Group in serving the Greater Houston, Texas area

The S.O.A.R. Syndicate – Strategies and Training for Small Business is a private, by invite only group created by Coach Jeremy Williams to help small business owners that are serious about being the best they can be in their respected fields. S.O.A.R. stands for:

(S) Success in both life and business
(O) Ownership in all things (no victim mentality allowed here)
(A) Attitude of gratitude
(R) Results that comes from work that is intentional and consistent

Join this group today by submitting a request to join here. Feel free to invite other business owners that are truly serious about growing their businesses.

Hard is a Mindset

Hard is a Mindset Real Estate Coach Jeremy Williams Red Hawk Coaching

Written By: Coach Jeremy Williams

Hard is a mindset!

When you say something is hard, you’ve chose a mindset that will defeat you often times before you even start.

It’s hard to find new business.

It’s hard to start that new fitness and nutrition regimen. 

That is a hard relationship to maintain.

When you declare something is hard, you prevent your brain from going out to seek the solution. When you seek solutions to the obstacles in front of you, your world begins to change. There is the saying that when you change the way you think about something, that something can then change. So reword your “it’s hard” conversations today.

It’s simple to find new business when I am consistent and intentional in my daily scheduled lead generation sessions.

It’s not challenging to be successful with my new fitness and nutrition regimen when I have a plan, accountability, and I execute the plan daily.

It’s not a challenging relationship. I may need to listen more, and figure out why I’ve made the relationship challenging. I don’t see it as a challenge rather an opportunity to have a more meaningful relationship with this individual.

Notice how the above statements are now coming from being solution-based vs that of a victim mentality. 

Coaching can help you in the area of mindset as everything starts with mindset. If I can help you have breakthroughs in both business and life, would it not be worth the investment in your business? You are worth the investment, and the time you commit to coaching can help you change everything. I’ve seen it over and over again in thousands of hours of conversation over the years. Schedule a time slot with me to learn more; don’t wait any longer.

Make sure you send a request to join my private group on Facebook; SOAR Syndicate – Strategies and Training for Small Business Owners. Join hundreds of other growth-minded business owners sharing strategies and thoughts on success.