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What is the importance of blogging for your real estate business?
It drives traffic to your website
Builds relationships with your buyers and sellers
Demonstrates your authority and thought leadership in the real estate industry
Hands down, nothing is more vital to your inbound marketing strategy. It provides more opportunities, more bang for your advertising dollar, if you will, than any other marketing effort.
What is Search Engine Optimization?
Moz.com defines it this way: “SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Quality of Traffic (visitors who are genuinely interested in what you offer)
Quantity of Traffic (the right people clicking through from those search engine results pages and more of it)
and Organic Results (traffic you don’t have to pay for)
The Importance of Blogging and SEO
There’s a whole lot to SEO, and I am no SEO expert (nor do I want to be). But blogging does wonders for a website’s traffic with the proper use of search engine optimization.
Keywords are the words you type into your Google Search box when researching a topic or interest. And blog posts provide fresh content for search engines to crawl. This is why every business should provide fresh content, relevant to their audience’s searches, on a consistent basis. Because the more content you post on your blog, the more opportunities your site has to show up in search results.
And that, my fellow entrepreneurs, is why blogging any less than once a week isn’t best for your business.
Blogging is also amazing in that it’s great for SEO with link building. Internal links to other blog posts of your own and external links to credible companies’ content are important for driving traffic to your site.
Internal links drive visitors to other pages on your website. External links lend your website online credibility because they give other sites reason to link to your website. And when other reputable sites build links that point to your site, search engines assume your site is also reputable. Reputable being the “key” word here.
What is Building Relationships?
Building relationships isn’t just making contacts, just having a list. It’s more about maintaining relationships. And you can’t be successful without the trust of the people you serve and/or work with. Blogging allows your audience to get to know, like, and trust you, therefore, build relationships with them.
The Importance of Blogging and How It Builds Relationships
When you provide answers to your visitors’ questions and solutions to their problems, you build their trust in you. They come to see you as an expert to come to over and over again (aka website traffic). And as a real estate agent, you can build relationships with your readers by blogging about everything from selling a home to the best paint to put on your walls this year.
What is Thought Leadership?
Thanks to Wikipedia, a thought leader is defined as “an individual or firm that is recognized as an authority in a specialized field and whose expertise is sough and often rewarded. Thought leaders are commonly asked to speak at public events, conferences or webinars to share their insight with a relevant audience.”
How Blogging Demonstrates Your Authority and Thought Leadership
Blogging again allows you the best way to demonstrate your authority and thought leadership in the real estate industry. In the real estate industry, you are the expert to your buyers and sellers. You share ideas, helpful tips, insights about real estate, and answers to questions buyers and sellers have.
Through blogging you provide opportunities for your audience to get to know you, relate to you, and appreciate your interest in helping them.
The Call to Action
As you can see, the importance of blogging is vital to the success of your real estate business. When you combine blogging with SEO to build relationships and get recognized as a thought leader, your website traffic increases. And that means more potential customers to convert into sales.
Are you utilizing this marvelous marketing tool in your real estate business? You won’t be the success you are meant to be without the benefits blogging gives. Put it to use every single week. Then watch your business grow.
Blogging is one of the most powerful marketing tools available to you as an entrepreneur. And social media packs a powerful marketing punch, too. Google Analytics is astounding for the data it collects about traffic to your website and where it’s coming from, better than a hound dog on a coon hunt. But even as powerful as each one of these marketing tools is individually, they pack an unbeatable punch when used together as a powerful blogging combo!
Punch One of the Powerful Blogging Combo
The Benefits of Blogging
When I tell people I write blog posts to market my clients’ businesses, journaling usually pops up in their minds. But blogging is much more than journaling. And it does so much more for a business. The benefits of blogging make it the most powerful marketing tool for every business owner, yes, every.
Here are 10 of them:
Blogging connects you and allows you to network with likeminded people who share what you’re passionate about.
It builds an awareness of your business and the solutions you offer your audience. And it gathers their support so that you can make a difference.
A blog shares your knowledge with others and educates people who are interested in your area of expertise.
It also allows you to share your knowledge while demonstrating your expertise. When your blog posts are accurate, timely, relevant, and informative, and engaging, people see you as an authoritative thought leader.
Blogging strengthens your ability to write and makes you a better writer. And the more you blog, the better you get at it. I’ve said this many times about being a virtual assistant and blogger, “If I can do this, anyone can!” And I truly believe it!
It accelerates your growth personally and in your business. Why? Because you gain experience, improvement in your marketing strategies, and generate ideas for blogs in other niches and/or target markets.
Blogging builds relationships. (This is my favorite part!) And the relationships you build grow your blog because it is a community-based effort.
It expands your online presence, connects you with potential customers, and promotes your brand.
Blogging builds an online portfolio. This is what you use to showcase your writing skills and grow your client base.
It gains visibility for your business which grows subscribers, leads, and revenue. And it’s the best way to do that!
Delivery of the Powerful Blogging Combo
Unlike it was in the early days of the internet, you don’t need a computer science degree or knowledge about how to code to start blogging. But as we use the internet and technology more and more to run our businesses, the need for a powerful blogging combo becomes increasingly apparent. By the way, you won’t be able to pack a punch online with blogging if you don’t own a website. (Yes, you can own your website. And I recommend it!) So I encourage you, I implore you, to share who you are and what you do for others with the world. Punch ‘em right between the eyes with blogging!
Blogging packs a powerful marketing punch all on its own, as long as you share accurate, timely, relevant, informative, and engaging content with consistency. But add the second powerful marketing punch of social media to the mix and BAM! Better yet, throw Google Analytics into your marketing workout, and this trio becomes an unbeatable powerful blogging combo!
Social Media – the Second Powerful Marketing Punch
Social media has proven to us in the past 20 years how really important it is for businesses to have an online presence. The benefits of social media to your real estate business today cannot be benched.
The Benefits of Social Media
Social media helps you connect and engage with others. And it grows your real estate business.
According to Pew Research Center, most social media users log into their accounts at least once per day. Many people are checking social multiple times per day.
Sherpa Marketing found that more people follow brands on social media than they follow celebrities. They say on Instagram alone, eighty percent of people follow at least one business.
If you as a real estate agent aren’t taking advantage of social media, why not? You have a vast and almost unlimited market of potential business at your disposal on social media.
3 Examples of How to Pack a Powerful Marketing Punch with Social Media
Social media posts and tweets drive traffic to your real estate website
Sharing content from your blog to your social channels is one of the most effective ways to drive traffic to your real estate website. How? When you publish a new blog post every week, post that link on every social channel, too. People will click on the link provided then read that blog post on your website.
Also, participate in social chats, like the weekly #HootChat on Twitter. This drives traffic to your website, increases visibility, and grabs the attention of new people.
Social media gives you the opportunity to engage and interact with your real estate clients
Social media is a two-way street, unlike traditional media, which offers only one-way communication. It allows your clients the chance to interact with you and your business brand directly.
If you want your clients to engage with you though, you must engage, stay active, and respond to every comment and question appropriately and promptly yourself. And when your social media posts are entertaining and informative, your followers will be more than glad to see your new content in their feeds.
All of this builds relationships and keeps you top of mind.
Social media establishes your brand as a thought leader
Social media offers you the opportunity to establish your brand as a thought leader in real estate. But what is a thought leader? It is the go-to source for information on topics related to real estate.
Closing Round 2
Clearly, there’s no excuse to remain in the dark about how and why you should use social media to pack a powerful marketing punch.
Helps you connect, engage, and build relationships with your real estate clients
Offers an easy, low-commitment way for potential clients to express an interest in your real estate business
Helps you generate leads and sell your services
Generates a huge amount of data about your clients in real-time which enables you to make smarter business decisions
Now, if your readers are not visiting your website, go to them instead. How? By sharing relevant, accurate, timely, informative, and engaging blog posts on as many social media sites as possible. Watch and see how this powerful marketing punch can make you the champion of your business marketing!
Blogging and Social Media are powerful marketing tools all on their own. But throw Google Analytics into the ring, and you’ve gained the edge on your competition. How? Google Analytics delivers all the data needed to give you a superior marketing edge to knock out your competition. So here’s what it is and why you need to use Google Analytics for a knockout win in your real estate marketing!
Use Google Analytics for the Knockout Marketing Punch
What It Is and Why You Should Use It
If you’re a serious website owner, you should use Google Analytics to totally transform your online marketing strategy for the win. It’s one of the most popular web analytics tools for analyzing in-depth detail about the visitors to your website. You can track site performance, user behavior, and traffic data that matters.
Your business’s online presence is built through relationships developed by blogging and social media interaction. Therefore, it becomes extremely important for you to use Google Analytics to learn the inner structure of your website. It lets you see whether your marketing efforts are accomplishing their purpose or not.
Most importantly, it reveals the ROI of your marketing efforts. The insights drawn from Google Analytics allow you to improve your marketing efforts, better serve your target audience, and obtain more clients. So, you can continue to do what works, and change what doesn’t.
Find out how your visitors locate your real estate website
In addition to the core set of keywords you are already using, you learn about other keywords your visitors select to locate your website. For example, the keywords you use on your website initially may be little to very few in number. But over time when you use Google Analytics, you learn which other keywords could be added to further optimize your website.
Identify which pages and links your visitors click most often
It lets you know which pages and links are most famous with your visitors. And it measures whether or not your keyword optimization is guiding the traffic to the right pages.
Fine-tune your website
With these reports, you see what works and what isn’t working on your website. And that’s important! Now, you can rewrite the content on any page that isn’t performing well. Improving the optimization of your content brings a greater number of quality visitors to your website, increasing your number of future clients.
Knockout Round for the Win!
So, why use Google Analytics? Because it provides valuable insights that help you shape the success strategy of your real estate business. Ultimately, it provides proof of the return on investment of your blogging and social media marketing efforts.
Together these three combined give your business the unbeatable, superior marketing edge over your competition. Are you using all three in your business marketing? If not, let us handle your blogging, social media, and Google Analytics for you. Contact Rockin’ Robin Virtual Assistance at (307) 631-1867 or schedule a FREE 30-minute consultation today.
What is the value of a content marketing specialist, and why should it matter to you? You know you need to create valuable and relevant content to engage your readers, build relationships, and drive traffic to your website. But you just. aren’t. getting. it. done. Why? Maybe you loathe writing content. Or maybe the content you write isn’t interesting or valuable to your audience. Here’s where the value of this kind of specialist matters to you and your real estate business.
What is a Content Marketing Specialist?
First, what is a content marketing specialist? They are creative visionaries with a passion for the success of their clients’ businesses. What you read in blog posts, social media posts, website pages, etc. is created by a content marketing specialist.
What Do They Do?
Create content, it’s what they do. They create new, relevant, engaging, and valuable content that drives traffic to your website. And the more traffic your site receives the more leads and increase in page ranking it gets.
Develop an informative and engaging body of content
Write a powerful call to action
What Value Do They Provide?
A content marketing specialist is an expert in content creation. It’s their area of specialization. They create content day in and day out. Therefore, they get it done with proficiency and excellence.
This enables you to:
Pay only for the time they spend on writing your content
Focus your time on doing what you’re great at
How to Put a Content Marketing Specialist to Work for You
Consistent content that engages your readers, builds relationships, and drives traffic to your website is important to your real estate business growth. Without it, you won’t retain your current clients or increase your website traffic, which generates leads.
You may be posting regular content on your website. And it may be getting read a little, too. But you need more. What you need is content that is valuable and useful to keep your audience engaged and coming back for more.
Put a content marketing specialist to work for you today. Delegate the creation of your content. Contact Rockin’ Robin Virtual Assistance at (307) 631-1867 or schedule a FREE 30-minute consultation to move your business in a profitable direction!