Blogging packs a powerful marketing punch all on its own, as long as you share accurate, timely, relevant, informative, and engaging content with consistency. But add the second powerful marketing punch of social media to the mix and BAM! Better yet, throw Google Analytics into your marketing workout, and this trio becomes an unbeatable powerful blogging combo!
Social Media – the Second Powerful Marketing Punch
Social media has proven to us in the past 20 years how really important it is for businesses to have an online presence. The benefits of social media to your real estate business today cannot be benched.
The Benefits of Social Media
Social media helps you connect and engage with others. And it grows your real estate business.
It is a fast, effective, and inexpensive way to engage and interact with more than 3 billion people using social networks all over the world.
According to Pew Research Center, most social media users log into their accounts at least once per day. Many people are checking social multiple times per day.
Sherpa Marketing found that more people follow brands on social media than they follow celebrities. They say on Instagram alone, eighty percent of people follow at least one business.
If you as a real estate agent aren’t taking advantage of social media, why not? You have a vast and almost unlimited market of potential business at your disposal on social media.
3 Examples of How to Pack a Powerful Marketing Punch with Social Media
- Social media posts and tweets drive traffic to your real estate website
Sharing content from your blog to your social channels is one of the most effective ways to drive traffic to your real estate website. How? When you publish a new blog post every week, post that link on every social channel, too. People will click on the link provided then read that blog post on your website.
Also, participate in social chats, like the weekly #HootChat on Twitter. This drives traffic to your website, increases visibility, and grabs the attention of new people.
- Social media gives you the opportunity to engage and interact with your real estate clients
Social media is a two-way street, unlike traditional media, which offers only one-way communication. It allows your clients the chance to interact with you and your business brand directly.
If you want your clients to engage with you though, you must engage, stay active, and respond to every comment and question appropriately and promptly yourself. And when your social media posts are entertaining and informative, your followers will be more than glad to see your new content in their feeds.
All of this builds relationships and keeps you top of mind.
- Social media establishes your brand as a thought leader
Social media offers you the opportunity to establish your brand as a thought leader in real estate. But what is a thought leader? It is the go-to source for information on topics related to real estate.
Closing Round 2
Clearly, there’s no excuse to remain in the dark about how and why you should use social media to pack a powerful marketing punch.
- Helps you connect, engage, and build relationships with your real estate clients
- Offers an easy, low-commitment way for potential clients to express an interest in your real estate business
- Helps you generate leads and sell your services
- Generates a huge amount of data about your clients in real-time which enables you to make smarter business decisions
Now, if your readers are not visiting your website, go to them instead. How? By sharing relevant, accurate, timely, informative, and engaging blog posts on as many social media sites as possible. Watch and see how this powerful marketing punch can make you the champion of your business marketing!
Are you packing a powerful marketing punch with social media? If not, let us market your real estate business through social media management, blogging, and Google Analytics. Contact Rockin’ Robin Virtual Assistance at (307) 631-1867 or schedule a FREE 30-minute consultation today.
Written by Rockin’ Robin Carter
Rockin’ Robin Carter is the newest strategic partner with Red Hawk Coaching. She is a content marketing specialist for small business owners who lack the time to market their businesses through blogging and social media management. Find out how Rockin’ Robin Carter, Virtual Expert Extraordinaire, can market your real estate business for you. Schedule a FREE 30-minute consultation, or call (307) 631-1867. Her email address is firstname.lastname@example.org.