Are you looking to elevate your video marketing by using YouTube? Sure posting video to social media like Facebook and Instagram is a smart move for your business, yet if you’re looking to increase presence in “Search”, you want to start using YouTube. The reason YouTube can enhance your presence in “Search” is because it is owned by the largest “Search” company in the world; Google.
In the video above, I cover uploading content, creating thumbnail photos (using Canva), sorting your video content using playlist, keywording for SEO, and much more. If you’re looking to get a great overview in how to utilize YouTube in your business. Start by watching the video above. Make sure you subscribe to my YouTube channel for future business enhancing videos.
Recently, I shared with a large group of agents how to build their YouTube Channel and upload content. I covered how to use a free product like Canva to create YouTube Channel are and Thumbnails for videos and playlists. Watch this video as I take you through the steps of getting started with YouTube in your business.
For more information, or a deeper dive, learn about my coaching opportunities for real estate and small businesses by visiting Red Hawk Coaching, or contact me today at 281-387-7689 or email email@example.com
I got a question the other day asking about how to prevent unwanted videos from showing up as suggested videos when embedding a YouTube video on a website or blog post. Sometimes these videos are your direct competition, and other times they can be other videos that as a business owner you would not want your customers or clients to see.
Up until 2018, YouTube had a feature customizing the embed code for a YouTube video to completely eliminate video suggestions upon completion. This is no longer available, yet their is a small alteration you can make to the embed code to suggest only videos from your channel. The code is: ?rel=0
Here are the steps to edit the embed code to display suggested videos from your channel.
Visit YouTube, and open your video that you would like to embed on your website or blog.
Click on ‘Share’ and copy embed code.
When in source mode (which is <>) on your website, paste embed code. Notice in the example below, I also used <center> and </center> to center the video iFrame.
Add ?rel=0 immediately behind the video link. I’ve bold the HTML in the example below.
To check, go to the end of the video, and let it play out. The videos that are suggested should be other videos from your channel. Example of Modified Embed Code<center><iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/e-6lBdCP8G4?rel=0” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe></center>
Are you looking to get more ‘Subscribers’ to your YouTube Channel? I will share a simple strategy that has been working for me. I will walk you through how to create a link to take people directly to the opportunity to ‘Subscribe’ to your channel.
When you direct people to this link, they will automatically be asked to ‘Subscribe’ to your channel. If they choose not to ‘Subscribe’, they will still land on your Channel. Winning and winning!
To create a more pleasant looking link to share and market, you may consider purchasing a vanity domain at GoDaddy, and then point that url to the link above. My vanity url is http://rhcfreeweeklytrainingvideos.com
Where should you share this link? Facebook, Instagram, Linkedin, Email Newsletter, etc. I would also add it to ‘Links’ under channel customization. Path: Go to your channel. Click on Customize Channel. Click on Basic Info. Add the link. This link will be clickable and found on your channel banner giving visitors to your channel yet another opportunity to subscribe.
When you share future videos, instead of sharing the direct link to your video, share your new subscriber link, and feature the new video content as both the Channel Trailer and Featured Video for Returning Subscribers. For those that have not ‘Subscribed’, they will be prompted to either ‘Subscribe’ or ‘Cancel’. Either way they will be hit with the new content. For those ‘Subscribers’ returning to the page, they will see the new content immediately. Path: Go to your channel. Click on Customize Channel. Under Layout, you will see Channel Trailer and Featured Video. Add the newest video to both. You will change this each time you encourage someone to visit your channel to see the newest content.
I trust this helps you and your efforts to grow your YouTube channel. If you are looking for additional help, connect with me at Red Hawk Coaching or on Facebook. Since 2010, I’ve worked with 100’s of real estate agents and small business owners helping them to soar both in business and life.